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Privacy Statement

Effective Date: September 1, 2025

1. Introduction

Northern Colorado Powersports respects your privacy and is committed to protecting it through compliance with this Privacy Statement. This statement explains what information is collected from visitors to our website, how it's used, and who receives it.

2. Updates and Effective Date

We may update this Privacy Statement to reflect website changes or technology updates. Material changes reducing user rights will be communicated via banner or similar display. Continued use following changes indicates acceptance.

3. Information Collection

a. Information You Provide

Browsing generally requires no account creation. However, requesting information about vehicles, scheduling service, ordering products, entering promotions, taking surveys, subscribing to newsletters, or completing contact forms requires personal information submission.

b. Automatic Collection

Activity Information: We collect data about website usage, including search history, viewed opportunities, clicked pages, and time spent on different sections.

Device Information: Browser/device model, operating system, unique identifiers, IP address, crash reports, system activity, and URL referral data are collected.

Location Information: Device/browser location data may be collected for localized search results. You can disable browser location services through settings.

Cookies and Other Tracking Tech: Various tools including cookies, pixel tags, and web beacons gather analytics about website viewing and usage. Some of this information is collected and compiled by third-party service providers.

Google Analytics and Google Adwords: We use Google Analytics to understand customer website usage. Third-party remarketing cookies, including Google Adwords tracking, may continue showing ads across the internet.

Do-Not-Track Signals: Our website currently does not support Do Not Track browser options or Global Privacy Control.

c. Third Party Features

Our website includes third-party features like loan prequalification and trade-in estimators. Information submitted to third parties is subject to their privacy policies. We have no control over and assume no responsibility for the privacy policies or practices of such third parties.

4. Use of Information

Information collected may be used to fulfill stated purposes, provide requested products and services, operate and personalize the website, provide support, maintain security, conduct research, respond to law enforcement, and enforce legal rights.

5. Disclosure of Your Information

Information is disclosed when you request it, to contractors and service providers, in connection with business reorganization, to comply with legal process, or to protect rights, property, or safety.

6. Privacy Choices

You can limit automatic data collection by setting browsers to refuse cookies. You can opt out of Google Analytics using the Google Analytics Opt-Out Browser Add-On. You can opt out of interest-based advertising through the DAA's consumer choice tool. You can unsubscribe from email communications or email noco_sales@elwaypowersports.com to opt out.

7. California Privacy Rights

California residents may have additional rights. See our California Privacy Notice for details.

8. Third Party Sites

Our website may contain links to other websites with different information practices. Our Terms of Use and Privacy Statement do not apply to data collected by such third parties.

9. Data Security

We have in place what we believe to be reasonable physical, electronic and managerial procedures to safeguard and help prevent unauthorized access. However, we cannot guarantee absolute safety and security of personal information.

10. Accessing Our Website from Outside the United States

This website is designed for U.S. residents exclusively. Information from non-U.S. locations is stored on U.S. servers and governed by U.S. law.

11. Special Note for Parents

This website is a general audience website and was not designed for children. Users under 18 may use the website only with parent/guardian involvement.